Social media today has a huge power to affect every people. By clicking or posting, million or billion people know exactly what you are thinking, what you are doing. Besides that, it also helps us update some information from my friends or even from a person who we don’t know anything about. For example, if we type “Penn State scandal” or “Joe Paterno” on Google or Twitter, we would see hundred of article and thousand of status about it. By reading those articles, I recognize that we have 2 different thinking about Joe Paternom , the legendary coach at Penn State, after he was fired . First, a lot people are angry about what he was doing. He knew his assistant coach allegedly raping young boys, yet he was acting like he didn’t know anything or making it look like he still really didn’t care. However, when his legendary was going to be affected, he started to talk about it. That makes people angrier. Second, some people, especially his fans, think that he didn’t deserve to be treated like that. Coach Paterno has been more than a football coach, especially to the Penn State community. He has been involved with numerous charities and fundraises that have gone to improving Penn State. After being elected to the College Football Hall of Fame in 2006, Coach Paterno has permanently left his mark on college football and Penn State University. For my opinion, although I admired what Coach Joe Paterno had done, I still can’t stand what he was doing when he knew his assistant coach rape over 40 young boys.
We have so many ways to handing the media scandal such as be upfront, say it straight, involve the team, and turn a negative into a positive. However, I think “say it straight” will be a best way to react to the scandal because it keep my internal and external communications simple, direct and frequent so that everyone is kept informed of my progress.
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