Thursday, May 22, 2008

WNBA maybe losing focus to gain attention

In order to expand the fan base for the WNBA, the WNBA is marketing its players and is now offering rookies lessons in fashion and makeup. What does fashion and makeup have to do with sports? Instead of using their time to train more for basketball and become better players, the WNBA wants their lady athletes to focus on being pretty and looking feminine to attract customers. This is the wrong direction to take for the league and is demeaning women by doing this. If they want more customers, they need to improve their league through basketball orientated things such as a faster tempo, or more flash in the games, but to do it through make up and fashion is wrong and is sending out the wrong message to little girls around the nation. I believe the reason they are really doing this is to offset the league from the lesbian homophobia, in which they are often exposed to. With new talent in the league such as Candace Parker, their focus should be on showing how much talent women athletes can really have instead of worrying too much about other thinking they are lesbians but then again it is somewhat of a catch 22 situation for the league as they try to improve their market base. More can be found on this issue at

http://chicagosports.chicagotribune.com/sports/basketball/sky/cs-080502-wnba-chicago-sky-rookies,1,32377.story?page=1

Arthur Lusikyan kin338 Tu/Th 2-3:15

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