I recently had to do a paper on how ads that sports companies such as Nike, Adidas, and Gatorade have put out. Although a lot of the companies have ads that sexualize women, Gatorade went a different route, the route that women athletes can be just as good as men athletes, if not better. As can be seen in the commercial of Mia Hamm and Micheal Jordon. I feel that Gatorade has take one of the biggest steps to treat women as equals, rather than eye candy to sell a product.
Not having more companies that follow this path, puts a damper on road for female athletes to be treated the same as the male athletes, who don't have to worry how they look, because they are judged on their skills. Unlike the women athletes that have to be worried on their appearance, because if they don't look all dolled up, they have to live in fear to be considered a homosexual. Which has no importance on how great of an athlete they are. Once more and more people realize that it doesn't matter how women look, it just matters how they play, we can move away where sex sells a product, and more towards women getting endorsements because how great they are.
-Chris Chau Kin. 338I T/TH 2-3:15
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