Thursday, May 21, 2009

Can Candace Parker be the next Michael Jordan?

An article that was published in ESPN the Magazine about Candace Parker talks about how she can soon become the most recognizable woman in American sports. She has the drive, motivation, and certaintly the ability, which was noted when she won the Rookie of the Year and the Most Valuable Player of the WNBA in the same year. She also has the looks but doesnt need to use them the way Danica Patrick or Anna Kournikova use theirs. She doesnt need her body to sell herself. Her agent claims that she is one of the most marketable athletes because she's humble and down to earth. She is opening doors for female athletes in the marketing world while playing a team sport that many people are not paying attention too. Since being drafted, the Los Angeles Sparks ticket sales rose by 10%. It will only be a matter of a couple years before Candace Parker is the face of an era the way Michael Jordan was for so many years.

http://sports.espn.go.com/espnmag/story?id=3967891

Daniel Martinez Kin 338

2 comments:

Kerrie Kauer said...

It is nice to hear that a female athlete for once is being mentioned in an article for her atheltic ability and not her looks, or her scandalis picutres somewhere. As a female athlete growing up I was taught to be tough and not be so girly all the time. Thats why I think it bothers me so much when I see these athletes being so overly feminized in ads and not showing their true toughness or competitiveness. I am really hoping that Candace Parker can be marketed as a true athlete. Obviously business is business and the WNBA will have to market her for continuing ticket sales. However, I just hope becuase she does have true talent, that they will not expose her as a sexual object like a lot of other female athletes are portrayed.

Kerrie Kauer said...

Oops forgot to attach my name to previous comment........Crystal Lugo-NOrman