Female Badminton players are forced to wear skirts

According to this article http://www.huffingtonpost.com/2011/05/18/female-badminton-players-skirts-only_n_863929.html

female badminton players will be forced to wear skirts as their uniform by June1 just in time for the summer's world championship.

in this article, it talked about how players and managers complain about how women in the professional arena of badminton are forced to become these sexualized object for the male gaze in order to generate more dollars.

I find this post directly related to what we have learned in class this semester, in terms of where do we draw the line when we market female athletes as athletes, and when do we say it is okay for women in sports to be sexualized in order to garner media attention and generate more revenue?

personally i think it is unfair for the women to be "forced" into wearing skirts for badminton players, however i think it is almost inevitable for women in sport to market themselves as sexual beings in order for the media to generate more revenue for their sport.

Reynold Liang

Tu/Thu 2-315