Sunday, March 9, 2008

Mercurie's Commercial, targetting at male audience

I saw Mercurie Auto Insurance's TV commercial Saturday night at KTLA. It depicted the story in the airport. The story was that one business man was delighted with the low airfare he could get because he could have a pet price, packing himself into the pet carrier. Their intensions seemed like to attract male drivers and business man, emphasizing low premiums, because all performers in this commercial such as business travelers with business suits and airport workers were all men, and I didn't see any women at all in here.

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