Sunday, December 7, 2008

Female Athletes and Sports Media Exposure

I find it quite interesting because it is recently proven that the media can have a major affect in many women and young girls today. The media has many affects on women and young girls such as a certain style of clothing, certain type of appearance such as their hairstyle, brand of clothing, and especially the physical appearance of how they look. Many girls are very conscious about their weight. It is really upsetting because many women and young girls defeat the purpose of the gym. The gym is supposed to be a place for you to exercise and stay fit and healthy. However nowadays if you ask about 2 out of 5 women why they are at the gym, more than likely they will say it is because they want to loose weight. In addition the sports media impacts a lot of women and their perceptions about the inadequate fact that women can me passive, emotionally demonstrative, vulnerable and less competitive. Therefore I think that the sports media exposure can be very offensive, upsetting and even discouraging.
In addition in class we had a discussion about how women in magazines appear to be “pretty,” is a sense that they are always made. For instance in class we saw plenty of female athletes such as Michelle Kwan, Serena Paris, and Ana Kournikova all had their hair and make up done. Also in class we discussed how many male athletes such as Tom Brady, Tiger woods, and Michael Jordan were all in action, such as in their uniform, sweating, and it basically looked as if they had just played a game or match. It is really interesting how the media in general can influence one’s way of thinking.


Nancy T.
Kin 338i. S6

2 comments:

Kerrie Kauer said...

I also think it interesting how media portrays women in sport. There is a constant pressure on women and young girls to fulfill the gender roles created by society. Women have made great strides in accomplishing equality in sport. Despite all the efforts it seems specific gender values of male and female roles are continuously portrayed in media. It is interesting when going to sports sites such as ESPN and FOX sports that all major news features male athletes. It is saddening the lack of media coverage not given to the talented women athletes in sport. Their imagery of women athletes would have greater influence among the youth if media would promote the accomplishments of women in sports.
Jackie O. Kin338i Sec01

Kerrie Kauer said...

I remember the panel discussion we had in class about this topic. I heavily agree that they way media portrays female athletes versus male athletes is unfair. Male athletes are always posed in action and in their sport gear and environment, whereas female athletes are often pictured in sexual settings wearing bikinis, lingerie, or sometimes just with a sheet over them. None of these aspects portray the female as being an athlete, rather, they are portrayed as models. Sometimes when I read Maxim or FHM and I see the cover, I wouldn't know the female pictured is an athlete until I read in the article that they are and what sport they play in. This just shows how the media portrays female athletes and how it needs to make some changes.

Elaine Tee
KIN338i TTH 9:30