Tuesday, March 8, 2011

Attendence vs Media, The Ladies Got This.

It is without a doubt that women sports do not get the attention they truly deserve. They do not have the audience like their counterpart, nor do they get the equal amount of media coverage. Or do they? An article by Mark J. Perry, he made a note that in 2009 of the 23 million professional basketball fans, 92.3% of those fans were the audience of the NBA and the remaining 7.7% attended WNBA games. With that being said, it could easily be concluded that the WNBA does not get equal media coverage like that of the NBA, however, Perry noted that that was not the case.
Perry found from the Center for Feminist Research of USC’s “Gender in Televised Sports” found that in 2009 the media coverage for the NBA was 77.8% and WNBA was 22.2%. Although the coverage of NBA is more than three times greater than that of the WNBA, the NBA was still “under-reported,” the proportionality between WNBA attendance and coverage is greater than that of the NBA attendance and their coverage.
WNBA maybe getting their fair share of media coverage, even more, but their fan base is far from that of the NBA and it might be a while for them to even be in the same ball park.

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