Women in ads

This article comments on how athletic women are advertised. Although women are more commonly seen in sports magazines they are not portrayed as sport symbols as is expected to be seen if men were in a sports magazine. Women are mostly seen in sexual poses that are similar to playboy magazines and enhance their bottoms and breasts. Because of this women are influenced to get implants since most athletic women have small breasts due to the low fat in their bodies. Athletic women live in this hegemonic state where they have to stay true to their species but however they have a desire to overcome their femininity by being competitive and building muscle. Instead of muscle being embraced as something to strive for from the rest of Americans, it is hidden and just seen as a shaping line and is carefully not shown through the pictures taken of the female athletes. It is unfair that men can be taken pictures of and advertised in their sport while women are not. The main concern is that eyes are always watching women and us women ourselves critique other women and most women find the muscular appearance unappealing. But perhaps if athletic women were advertised in a natural pose showing off their muscles the rest of Americans would become accustomed to seeing muscles on women. Advances have been made due to many celebrities getting into fitness and women being involved with yoga and weight lifting. Many female celebrities are seen with a muscular shape on their arms with strong biceps and triceps that is seen upon as sexy. Hopefully there will be more acceptance levels made soon.