Monday, November 16, 2009

Is marketing the sex appeal of LPGA golfers good for the game?


I believe that the marketing of sex appeal of LPGA golfers is bad for the game. The spirit of golf itself is known for the class and prestige. I understand that golf is a male dominated sport, but adding sex appeal to attract more participants to the sport is horrible. I'm sure the sex appeal is good for male golfers who wouldn't mind to look at these images and but it attracts participants to the sport for the wrong reasons because of these images.

These sexual images makes golf lose the integrity, class and prestige that it is known for, and definitely represent female golfers in a bad light. Not only does the images give female golfers a horrible representation, it also gives the wrong message. The message that the images give to women who want to pursue golf, is that in order to be successful in this male dominated sport is that they have to be represented in a sexual light rather than being know for their talent and skill.

As a female participant of golf, I am greatly disturbed and feel insulted by the images of female golfers being represented in a sexual way. Looking at these images makes me believe that golf is losing its integrity and class.

K. Lew
KIN 338I.S6

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