In the 21st century women’s sports has developed into quite an empire, but it is usually carried around by the “sexiest” female athletes. Take mma (mixed martial arts), a sport that was coined by men, is making its way towards women. But what would sell for a great men’s fight is just two brutes beating the hell out of each other; but what would sell for a women’s match would be two sexy women grappling and pulling each others hair. Some women have an unfair advantage in being unattractive, losing endorsements because they are not the image the company wants to portray. Being talented will get your foot in the door, but all in all, it’s the looks of the female athlete that make her famous and well known. These are the women who will make the pay per view advertisements, sell the tickets, and cash in the big checks. It doesn’t matter what sport, sex appeal sells.
Amanda Kemblowski
Kin 338 Sec 02
1 comment:
I am all for equal opportunities when speaking of the same job. But I also see advantage in being a woman. Woman have always and will always use their sex appeal to get ahead. I don't see the difference between that and men flexing their muscles and trying to be appealing by showing their strength. I think everybody should work to their strengths because society will never judge others through people's personalities and skill. That's just how it is. It's all to do with survival of the fittest. If a person is clever, they will work to their strengths.
- Sophie David
KIN 332I-03
LEC (2455)
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