Advertisements Displaying Discrimination

If there is one thing I learned of great value from this class, it's that I think women athletes deserve so much more credit and respect for their accomplishments in sport. Through their sport, they are displaying the need to end discrimination viewing men as the patriarchal hierarchy, while women are inferior and should stay within household chores. Although they are fighting to keep this discriminatory mindset away, I feel that advertisements are only still promoting it unfairly.
As a sports enthusiast, I frequently find myself on sporting websites and watching ESPN daily. While watching these shows and visiting these websites, I am beginning to notice that advertisements are only promoting the discrimination Title IX was intended to destroy. For example, I noticed on websites like Sports Illustrated, that advertisements for men included professional male athletes in their natural sporting element promoting some sort of a product. Other advertisements included alcoholic beverages.
On the other hand, although there were very few advertisements both through TV and internet devoted to women, the ones that were displayed the inferiority of women in sports.
For example, advertisements included home makeovers, deodorant, and running shoes colored pink.
These advertisements, though it may not necessarily be intentional, are supporting the idea that men are the ideal figure for the sporting world, while women athletes should remain feminine and clean natured.
It's not fair to women that they are seen through sporting news as petite and feminine, because they are just as equal to be seen as athletically- gifted individuals in sport. Title IX served as a way to gain equality in sports, however, advertisements are being produced depicting women as inferior to men and with less athleticism. I honestly feel that there is progress, although minimal, towards creating equality and awareness in the media for women in sports. However, I feel that in order to ensure that people gain the proper respect for women, advertisements shouldn't create a wall between men and women's sporting products or news. Women are playing a major role in the sporting industry today from superb college to exceptional professional athletes; these women deserve the right to be portrayed how they are athletically.
Children, especially girls, look up to these women and should have role- models that they truly believe are of amazing athleticism and talent.
Advertisements play a major role in the sporting industry; I only hope that we see positive progress towards what Title IX is all about.