Sketchers comercial for little girls

The Sketchers commercial for girls is definitely displaying the wrong message for these young children out there. The way they sell their product reinforces American gender roles that we abide by to fit in socially The first thing I thought was that the media made this advertisement to portray that all women should be thin. In the song it say's "She's got the height she's got the bounce", which tells me that they are attempting to tell these little girls that you need to be tall to be seen as beautiful. All of the Sketchers girls in the commercial are of light skin, and are very skinny which sends the wrong message as well. It appears this entails you are "cool" if you buy these shoes, and are skinny. These children do not need to be introduced to these gender roles at a young age. It's commercials like these that give this children a distorted vision of how to live. It also shows the guys running slowly that are dressed as ice cream and other fattening foods. They are making it seem that children shouldn't eat sweets at all because they will be slow and out of shape if they do so. The media is trying to take control of these girls at a young age which is unfortunate for our society because they will eventually conditioned these children to abide by our American values of being thin, light skinned, and tall as being sexy. These kids need to understand you are beautiful regardless of your height, weight, etc. This is how eating disorders develop because some actually want to be accepted by societies expectations of beauty.