She Run L.A.

On April 28, 2011, I headed to the Nokia Theatre at L.A. LIVE for the post run celebration titled She Run L.A. This after party was a celebration for Students Run L.A. (SRLA) hosted by Nike along with many other sponsors like Coca Cola, Pop Chips, Paul Mitchell and more. There were even performances by a guy named Mike Posner and a dance group called We Are Heroes. The majority of the attendees were high school girls and it was definitely a night of high-pitched screams.

I looked at this event more of Nikes way of advertising their new products. Even though it was a show, every performer and guest were sporting Nike apparel. Even the hosts of the show explained what they were wearing and why. It was nice that there were other guests rather than the performers like Grace Padilla (gRace), a marathon runner from South Gate and Dawn Harper, an Olympic Gold Medallist. When these two guests went on stage the noise got loud. Some of the girls screamed out to Dawn Harper to flex. When she showed of her muscular upper body, all the young girls cheered and screamed. I was really surprised when the girls screamed for Dawn’s body. Maybe muscular bodies are becoming the new ideal for the coming generation. She spoke about motivation and why she does what she does. She said all her hard was worth it because in the end she got the gold. At the end of the event there was even a meet and greet with Grace and Dawn. Nike even showed two videos advertising the Nike Free runs 2 which focused on how the shoe can track your run. The video started off with the strong words, Celebrate the power in L.A. while Adele’s “Rolling in the Deep” was playing in the background. The clip included young women running through the streets of L.A. while getting a beneficial workout with the Free runs and Nike’s new GPS SportWatch. The ending line in the video was Why live in L.A. when you can run it. I thought Nike did a good job on positively advertising their products even advocating good health and fitness for these young girls. Maybe Nike is trying to make running through L.A. the new trend for these young women. After watching the clips by Nike, I wanted to buy the Nike Free Runs 2 and run around L.A. The speakers, the videos even the all women dance group was very inspiring to me. Overall, I thought this was a nice way to reward the runners of SRLA and promote Nike’s products in an encouraging way.

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