Internet can be a great way to reach the public in a less censored and mainstream manner. For women’s sports there is potential to represent athletes for their capabilities and accomplishments rather than their beauty. The lower costs of website management in comparison to print media may encourage more risks taken in the advertisement of women athletics in general. Those responsible for representing women athletes in print and TV may predict financial losses in using non-sexualized depictions of female athletes and resist attempting such a change. If an internet site can show proof of interest in women’s athletics without emphasis on body image, this may assist in a social change as well. If created well, this type of site may help increase interest in female athleticism. For example, since I rarely see any women sports on TV while flipping channels, I have fewer opportunities to get involved and interested. If a great website, with sports footage, interviews and athletic images was advertised I would most likely browse through it and possibly become a new fan of women sports.
-Anat Journo
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