ESPN runs round-a-clock broadcasts of sports results and stories with little of that coverage being geared towards women sports. Why? The viewing audience is composed primarily of men and thus those interests covered in the media will reflect the male audiences' preference. Ill bet that 95% of the women in the United States have no idea who Peter Gammons, Jim Rome, or Mike Mayock are. Why would a television station broadcast news directed to an audience that isn't interested in watching? Thats horrible marketing and the current ESPN broadcasts understand and reflect this. Unless there is a huge change in sport viewing culture amongst the women population, mainstream sports media will continue to accommodate their viewing public, males.
Andy Jones, 338i
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