http://www.metacafe.com/watch/102789/tag_body_shots/
In this commercial featuring "Tag" body spray, beautiful women are used to attract the attention of the male audience by indulging in sexual connotations. The purpose of this commercial (like any advertisement) is to get the audience to buy their product. The commercial portrays the image that hot women will fall head over heals for anyone using tag body spray. The producers of this commercial portray women as mindless sex zombies when exposed to this "irresistible" scent. Many feminists' would say these women are objectified and used as mere props. This Tag commercial towards men is similar to that of Nike's advertisement towards women in the article "That's who I want to be" by Michelle Helstein, because both products/companies portray women in a way that will best persuade the target audience to purchase their product.
Andy Jones, 338i
Subscribe to:
Post Comments (Atom)
1 comment:
That's really interesting! I mean the Nike commercial targeted at women appealed to women as "free" to do what they want, while in the commercial you mention, they are anything but "free". Even though they are depicted in totally different ways, they are still idealized.
Post a Comment